Speech Amyotrophic Lateral Disease Is A Chronic And...

This research paper is being written to address Amyotrophic lateral disease (ALS), which is a chronic and terminal disease that affects the lower and upper motor neurons (Srivastava, 2014). ALS is usually fatal within a few years of inception and affects 2-5 per 100,000 people annually worldwide (Donnelly, Grima, Sattler, 2014). This disease usually affects the patient physically and emotionally and as well as their support system. As of this year, no cure has been developed for this disease. The only drug that has been approved by the Food and Drug Administration (FDA) thus far, is a drug that goes by the name Riluzole (Srivastava, 2014). Although Riluzoles is not a cure, it has been effective of lengthening the patients’ life without successful improving the quality of their lives (Srivastava, 2014). While the cause of this disease is unknown, several researchers and clinical drug trails has been conducted, and researchers has determined that this disease is a candidate fo r stem cells therapy (Srivastava, 2014). This research paper goes in great detail in explaining the pathophysiology, assessments findings (both objectives and subjective), and the type of treatments that is being used to slow down this disease. Amyotrophic lateral sclerosis In The United States In this decade, there have been several fatal diseases that have affected many Americans in the United States. Some of these diseases are easily curable, and others are terminal with no currentShow MoreRelatedEssay about Amyotrophic Lateral Sclerosis2209 Words   |  9 PagesAmyotrophic Lateral Sclerosis ABSTRACT At this time, Amyotrophic Lateral Sclerosis(ALS) is a very confusing and elusive disorder. While the clinical presentation and diagnosis of ALS dates back to the early 1900’s, with Charcot being the first to scientifically report and document his findings, there simply has not been definitive evidence since that time for the etiology for ALS. This fundamental problem has befuddled the most qualified researchers and its ensuing answer has eluded theRead MoreUses of Hypnotherapy to Treat a Medical Condition1997 Words   |  8 Pagestreat a medical condition Introduction The purpose of this essay is to describe and explain the uses of hypnotherapy in the treatment of a medical condition. For this essay I have chosen to look at a chronic life limiting illness called Motor Neurone Disease. This is a disease that can affect many different aspects of a person’s life and is very aggressive in its symptoms. I have met quite a few people with this condition whilst working in the Neurophysiology department at the QMC, where all the

Ronald Reagan´s Legacy Influential or Not Essay examples

Ronald Reagan was born on February 6, 1911 in Tampico Illinois. Reagan is the son of salesman Jack Reagan and Nelle Reagan. He had one brother named Neil who eventually became an advertising executive. Growing up, Reagan’s father gave him the nickname â€Å"Dutch Boy† because of his fat little Dutchman appearance. Reagan attended Eureka College in Eureka Illinois where he was a member of the football team, captain of the swim team and was elected student body president. He graduated with a Bachelor of Arts Degree in Economics and Sociology. After graduation Reagan moved to Iowa and earned a job as a radio broadcaster. In 1937 he left Iowa and moved to Los Angeles where he pursued an acting career. 3 years later he married his first wife Jane†¦show more content†¦On January 20, 1981, he took office as the 40th President of the United States of America. He chose his running mate, who was a former Texas Congressman and United Nations Ambassador, George Bush as hi s Vice President. 69 days later there was an attempted assassination but Reagan did not let that stop them. He was determined to heal and get back into office as quickly as possible. His determination won over many of the citizens. While Reagan was President, the economy made a change for the better. In February of 1981, he made his first proposal to the Congress to lower the taxes and rise the spending on defensive needs. The federal income tax rates were lowered significantly with the signing of the bipartisan Economic Recovery Tax Act of 1981. The percentage of unemployment compared to when Carter was President decreased from 7.5% to 5.4%. On January 20, 1985, Reagan and Bush were elected back into office by the US citizens. In 1982, Reagan declared a War on Drugs. His focus was to fight for drug-free schools and workplaces, expanded drug treatment, stronger law enforcement and drug interdiction efforts, and greater public awareness. In 1986, Reagan signed a drug enforcement bill that budgeted $1.7 billion to fund the War on Drugs. The bill was strongly criticized. During his entire Presidency, Reagan had to deal with the Cold War. The Reagan Doctrine was created and Reagan went to work trying to begin the collapse of the communist government in Africa, Asia, andShow MoreRelatedRonald Reagan Is The Most Influential Man Of The United States1370 Words   |  6 Pagessince the Great Depression - inflation is at 13.5 percent, unemployment is at 9.5 percent and the federal discount rate is at 14 percent. But after 8 years, Ronald Reagan will turn the country inside out, and make the world a better place to live in. Considered the best president of his century, Ronald Reagan is the most influential man of the 1980’s because he abolished communism by ending the Cold War, developed an extremely effective and successful form of economics, called Reaganomics, and broughtRead MoreThe Great Communicator : Ronald Reagan1300 Words   |  6 Pagessince the Great Depression - inflation is at 13.5 percent, unemployment is at 9.5 percent and the federal discount rate is at 14 percent. But after 8 years, Ronald Reagan will turn the country inside out, and make the world a better place to live in. Considered the best president of his century, Ronald Reagan is the most influential man of the 1980’s because he abolished communism by ending the Cold War, developed an extremely effective and successful form of economics, called Reaganomics, and broughtRead MorePresident Ronald Reagan s Speech At The 1980 Republican National Convention862 Words   |  4 PagesOutline Anthony Cersosimo Title: Change for the Better Purpose: To inform my audience of Ronald Reagan and his speech at the 1980 Republican National Convention and how it was influential for the US at the time as well as its personal significance for me. Central Idea: Ronald Reagan’s speech at the 1980 Republican National Convention in Detroit was one that gave a sense of unification, hope, and national pride among Americans at theRead MoreReag A Successful Presidency1557 Words   |  7 PagesSince Reagan experienced such a successful presidency, due to his conservative policies accomplishing their goals, many liberal-minded people switched their views. After the conservative success of the early and mid-eighties, the amount of people who views themselves as liberals decreased. In a 1996 poll, â€Å"only 10 percent of Democratic voters identified themselves as ‘liberals’—that is, people who want economic redistribution† (Hannaford). This fact itself showed that people who once believedRead MoreTaking a Look at Ronald Reagan1125 Words   |  5 PagesRonald Reagan Ronald Regan, even after 20 years absent of state office, still manages to captivate American patriotism. As an upheld memorabilia of the United States, Reagan was well renounced as one of the nations most revered public figures. Ronald Reagan was born and raised in the small town of Tampico, Illinois, on February 6, 1911. Given Ronald’s childhood; Reagans Father had been employed as a shoe salesman at the time of Reagans birth, and his family (which included his mother, brotherRead MoreThe Life And Career Of Ronald Reagan1686 Words   |  7 Pages The Life and Career of Ronald Reagan Colorado State University – Global Campus HST 300 Jared Faurschou Introduction Ronald Wilson Reagan, elected as the 40th President of the United States of America in 1980. Became one of the most beloved and revered President in modern times. He’s most known for bringing the end to the Cold War and helping bring an end to major communist activities in the world. There were several of Reagan’s policies that had an impact on ending the Cold War. InRead MoreGeorge Orwell s The Farmer 1844 Words   |  8 Pagesthree-legged chickens.† â€Å"Well, how do they taste?† Now when he asked this, the farmer looked chest fallen and said longingly. â€Å"I don’t know. I haven’t caught one yet.†Ã¢â‚¬  This was only one of the hilarious stories and jokes that Ronald Reagan told during his presidency alone. Ronald Reagan was the 40th president of the United States, who served from 1981 to 1989, and was one of the most widely known presidents. But his fame and popularity did not just come from his jokes, but his early life, his presidencyRead More The Controversy of Stem Cell Research Essays1410 Words   |  6 Pagescertain medical conditions. Because stem cells are so adaptable ?physicians can produce cells and tissues, tailored to a patient?s genetic identity, that can treat a wide variety of human illnesses.? (Travis). There is a large amount of diseases that can possibly be assuaged by stem cells; ?devastating diseases like Parkinson?s diabetes, heart failure, and Alzheimer?s.?(Healy). Not to mention that the ?advance toward creating ever more complex tissues might yield a lifesaving patch for a moderatelyRead MoreRonald Reag Foreign Policy2977 Words   |  12 PagesSmith APUSH Research Paper on the Presidents in the 80’s and 90’s Ronald Reagan: Foreign Policy President Reagan’s foreign policy took a sharp turn from his predecessors’ tactics of easing tensions and instead chose to escalate the cold war conflict, arguing the moral superiority of the U.S.’s governmental system and framing the Cold War as a fight between the good and free capitalist United States versus the evil communist regime. 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Psycological View of the Movie Groundhog Day Free Essays

The objective of this paper is to explain the psychological view of the movie, Groundhog Day. The main character of the film is Bill Murray and is directed by Harold Ramis and released in 1993. The movie takes place in the small town of Punxsatawney during the winter season. We will write a custom essay sample on Psycological View of the Movie Groundhog Day or any similar topic only for you Order Now Although the movie has a very powerful message, I did not like it. Phil (Bill Murray), a weather man for an American TV station, is sent to Punxsatawney to cover a local Groundhog Day ceremony. The very skeptical weatherman regretfully accepts the assignment and travel to the town. Once he makes his report he proceeds to his hotel and goes to bed looking forward to returning home the next day. In an effort to leave the town and any memories relating to the town the weatherman is forced to stay another night due to a snowstorm. After awakening the next morning Phil realizes that it is still Groundhog Day, again and again. After living one day over and over again, Phil meets two drunken guys at a bar. These two guys enlighten Phil on the idea that living the same day over and over would give him a chance to do all the things he ever wanted to do without any consequences. After days of appalling behavior, Phil finally realizes that even those acts will not take away the terrible reality that he seems to never progress in life. He then tries to kill himself, which does not work either. A dramatic twist in the movie happens during a recurring report. The name of the groundhog (Phil), carved in wood, appeared directly about Phil’s, the weatherman, head. This scene seemed to be showing the fact that the weatherman is living a shadow of himself just as the groundhog. The shadow is a way for Phil to see himself a hopefully make a difference. These recurring events bring upon love for Phil and his anchor lady, Rita. He eventually tells her about the returning life events and they decide that she would spend the entire day with him to be an â€Å"objective witness†. They fall asleep in bed together; however, the next morning he awakens, it’s still Groundhog Day and Rita is not in bed with him. Beginning to accept the negativity of his life, Phil begins to turn his negative aspects into more positive ones. After accepting his imperfections, Phil was now able to use his imprisoned energy to find a new strength (care and compassion). He also learns that humans are privileged to be able to improve themselves. The valuable moral of this movie is the journey to awareness. Phil being aware of his imperfections allowed for him to change his behavior, thus move on into a new and more beautiful day. The chapter I think best fits this film is Chapter 10 – Personality. Personality is the complex characteristics that define a person. According to Sigmund Freud, each person has a certain amount of psychological energy that develops into three structures of personality (the id, the ego, and the superego). The id is unconscious and present at birth and come from two instinctual drives: the life instinct and the death instinct. After discovering his recurring life events, Phil decides to live life to its fullest potential by doing whatever he wanted with the aspect of never having to face any consequences. A while after realizing that his bad actions were getting him no where he decides to try and end his life with numerous attempts including jumping off a tall building. These acts were driven by the pleasure principle which is the motive to obtain pleasure and avoid tension or discomfort. The ego is party conscious and regulates thoughts and behavior and is most in tune with the demands of the external world. Phil finds ways to satisfy whatever desires he wanted in life. For example, he did not want to be bothered by the insurance agent so he gave the guy and uncomfortable hug to run him away. Another example of Phil’s ego is how he used his knowledge of recurring events to make Rita fall for him. The superego is also partly conscious; however, it’s the internal, parental voice that helps one decipher right from wrong. Superego is more vastly known as your conscience. Phil’s superego kicks in when he realizes that being self centered was helping him to progress in life. Superego allowed Phil to judge his own behavior and live up to his morals. Although the film posed a very good lesson, I did not like it. If I would have watch the movie for pleasure rather than for a report I probably would have turn it off in the second scene because I saw no real importance of the recurring events. Having someone awake day after day to the same thing was king of mediocre to me. I would have much rather seen a movie that posed the exact same message, yet in a different approach. How to cite Psycological View of the Movie Groundhog Day, Essay examples Psycological View of the Movie Groundhog Day Free Essays The objective of this paper is to explain the psychological view of the movie, Groundhog Day. The main character of the film is Bill Murray and is directed by Harold Ramis and released in 1993. The movie takes place in the small town of Punxsatawney during the winter season. We will write a custom essay sample on Psycological View of the Movie Groundhog Day or any similar topic only for you Order Now Although the movie has a very powerful message, I did not like it. Phil (Bill Murray), a weather man for an American TV station, is sent to Punxsatawney to cover a local Groundhog Day ceremony. The very skeptical weatherman regretfully accepts the assignment and travel to the town. Once he makes his report he proceeds to his hotel and goes to bed looking forward to returning home the next day. In an effort to leave the town and any memories relating to the town the weatherman is forced to stay another night due to a snowstorm. After awakening the next morning Phil realizes that it is still Groundhog Day, again and again. After living one day over and over again, Phil meets two drunken guys at a bar. These two guys enlighten Phil on the idea that living the same day over and over would give him a chance to do all the things he ever wanted to do without any consequences. After days of appalling behavior, Phil finally realizes that even those acts will not take away the terrible reality that he seems to never progress in life. He then tries to kill himself, which does not work either. A dramatic twist in the movie happens during a recurring report. The name of the groundhog (Phil), carved in wood, appeared directly about Phil’s, the weatherman, head. This scene seemed to be showing the fact that the weatherman is living a shadow of himself just as the groundhog. The shadow is a way for Phil to see himself a hopefully make a difference. These recurring events bring upon love for Phil and his anchor lady, Rita. He eventually tells her about the returning life events and they decide that she would spend the entire day with him to be an â€Å"objective witness†. They fall asleep in bed together; however, the next morning he awakens, it’s still Groundhog Day and Rita is not in bed with him. Beginning to accept the negativity of his life, Phil begins to turn his negative aspects into more positive ones. After accepting his imperfections, Phil was now able to use his imprisoned energy to find a new strength (care and compassion). He also learns that humans are privileged to be able to improve themselves. The valuable moral of this movie is the journey to awareness. Phil being aware of his imperfections allowed for him to change his behavior, thus move on into a new and more beautiful day. The chapter I think best fits this film is Chapter 10 – Personality. Personality is the complex characteristics that define a person. According to Sigmund Freud, each person has a certain amount of psychological energy that develops into three structures of personality (the id, the ego, and the superego). The id is unconscious and present at birth and come from two instinctual drives: the life instinct and the death instinct. After discovering his recurring life events, Phil decides to live life to its fullest potential by doing whatever he wanted with the aspect of never having to face any consequences. A while after realizing that his bad actions were getting him no where he decides to try and end his life with numerous attempts including jumping off a tall building. These acts were driven by the pleasure principle which is the motive to obtain pleasure and avoid tension or discomfort. The ego is party conscious and regulates thoughts and behavior and is most in tune with the demands of the external world. Phil finds ways to satisfy whatever desires he wanted in life. For example, he did not want to be bothered by the insurance agent so he gave the guy and uncomfortable hug to run him away. Another example of Phil’s ego is how he used his knowledge of recurring events to make Rita fall for him. The superego is also partly conscious; however, it’s the internal, parental voice that helps one decipher right from wrong. Superego is more vastly known as your conscience. Phil’s superego kicks in when he realizes that being self centered was helping him to progress in life. Superego allowed Phil to judge his own behavior and live up to his morals. Although the film posed a very good lesson, I did not like it. If I would have watch the movie for pleasure rather than for a report I probably would have turn it off in the second scene because I saw no real importance of the recurring events. Having someone awake day after day to the same thing was king of mediocre to me. I would have much rather seen a movie that posed the exact same message, yet in a different approach. How to cite Psycological View of the Movie Groundhog Day, Papers

Communication and Critical Thinking

Question: Discuss About the Cleaning Surroundings of the Living Space. Answer: Introduction: Procurement planning is the core function which should be performed within the organization. At the local level, procurement planning is becoming the important part in accordance with the decentralization and increasing demand of the function(Mittal, 2012). Poor procurement planning is the major factor responsible for the failure of the project. For the advancement of the society, it is important to develop an efficient public procurement system. A procurement plan should be developed for the integration with the annual expenditure plan. The objective behind the procurement planning is identifying the need of the society, what is the scope of the goods regarding cleanliness of the society, requirement of work and services, and the strategies which should be developed in accordance with the cleanliness of the society.[1] The process of procurement can be defined as a systematic process which is used for determining needs, or gaps between current condition and desired condition require d for the improvement of the society (Roy, 2014). In this paper, we are focusing on preparing the procurement plan for the services of cleaning contractor to clean the surroundings of the living space on the regular basis. Problem Statement: The cleanliness is the major which should be raised for making the society clean and helps in developing the developed nation. The key drivers of cleanliness drives are managerial focus and clinical execution (Sharma, 2015). Scope of Work: The scope of the procurement planning is identifying the need of the society, what is the scope of the goods regarding cleanliness of the society, requirement of work and services, and the strategies which should be developed in accordance with the cleanliness of the society. The need of the procurement plan is to identify and realize the need of the cleanliness in the society (Onyango, 2014). The focus should be given on the status of the inventory, schedule of the cleanliness, work plans, operative cost, and budget. The scope of the project is to monitor activities like plantation, clean-up of the litter, and community. The responsibilities of the contractor are highlighted below: The step forward should be taken to prepare protective plans in relation with health and safety. Other society should not be adversely affected by the action taken for cleanliness Localized people should not be kept at risk Development of safe working practices Hazards or any incidence should be reported. Comparison: In our research paper we will focus on the comparison of three contractor organization which deals with cleaning activities which can be summarised below: Particulars American maintenance and supplies Inc. Andrews and company Cristi cleaning services corporation Purpose of the tender Regular cleaning activities Cleaning schedule and activity Regular cleaning facility and documentation Description of the premises covered Building and Garden Campus Garden Scheduling of the staff Working hours 9.00 am to 2.00 pm Working hours 9.00 to 5.00 pm Working hours 9.00 to 3.00 pm Task Clearing of litters Maintenance Cleaning of exposed surfaces Cleaning of litter from garden and the campus Watering of plants Plantation Cleaning and sweeping of the staircase Cleaning of garden Cleaning of waste Cleaning of lawn and staircase Number of staff 5 12 7 Cleaning equipment Dust pan Refresher Scissor Vacuum cleaner Dust pan Dusting clothes Grass cutter Vacuum cleaner Dust pan Refresher Scissor Vacuum cleaner Term 2 years 1 year 3 year Term of payment At the end of each month On the completion of month Labour on daily charges In the starting of the month Price $ 725.00 $700.00 $638.00 Prequalification: The success of the project depends on two fundamentals one is the objective of the project and other is the management process for the project (James, 2013. The Andrew and company meet all the requirement of prequalification. Prequalification is the phenomenon which deals with the bidding process in the initial stage of project objective (Jennifer, 2010). The prequalification focuses on the following: Selection of the contractor in terms of finance Tender document should be clearly filled Competencies should be checked Facilitates bidding process Capability of the company should be according to the requirement Company Quality criteria (100) Price ($) Price Score Overall quality Overall price Overall Price Rank A 56 725 34 56 * 60%= 35 34 * 40% = 26 43 2 B 58 700 42 53 * 60% = 23 36 * 40% = 25 38 1 C 47 638 54 54* 60% = 46 32 * 40% = 21 32 3 From the above evaluation we have seen that Andrew and company get the rank 1. Therefore it should be first choice of allocating the contract of cleaning the apartment. Evaluation of the tender selection: The best contracting company is Andrews and company because it fulfils all the criteria of prequalification procurement. It provides more workers and with extended working hours. They are focussing on cleaning activity of every corner of the campus, and facilitating with the bond of one year, if the society is not satisfied with the working schedule of the company they can look for other option in the next financial year. It has been chosen because of the bidder proposal, recommendation, and working schedule. Contractor should work closely with the citizen of the locality. The working group should follow the progress report, framework, and etc. at regular basis (Rono, 2012). [3]The responsibility of the working group is to provide relevant information to the contractor in accordance with the improvement of the society. Deliverables: Deliverables Due date Meeting of the contractor with the working group of the citizen of the locality Within two weeks of the date of commencement Cleanliness program should be developed with the consultation of working group of the citizen December 2016 Signing Off on the project design by the working group of the citizen January 2016 Communication material should be developed for attracting the volunteer of the community January 2017 Health and safety programs should be developed for the volunteers February 2017 Report of progress February 2017 Workshop for community awareness and training programs March 2017 Commencement of citizen program together with the volunteers March 2017 Establishment of mechanism used for capturing data and information March 2017 Eco fest display of activities April 2017 Final Report with the recommendation May 2017 Term of Contract: It is hoped that the contract will continue from the date of signing with the completion of the project which deals with the cleaning of the society on the regular basis. The date of signing off the project will be December 2016 and the expected date of the completion of the project is up till May 2017. Value of the contract: The contract is based on the fixed fee basis which is based on the value of the successful tender. The contractor should provide all the relevant information related to the cost of all expenses in the contract. The contract should focus on the following cost: Cost for tender preparation Cost required for project management and execution Cost incurred on meetings in relation with travel and accommodation Number of hours given by the each member of the project team member Cost incurred on acquisition of data The budget should be developed according to the cost estimated on the item, rate, time, and value given on the money. The scheduling of the payment should be based on the upfront of the payment with 20% on the successful completion of the project or 15% otherwise. Requirement For the preparation of the proposal: The clear statement should be given for the methods and approaches used for cleaning the society Details of the deliverables Clear details of the timeliness and milestones Skills of the team employed for carrying out the cleaning activities of the society Completion of the budget Contact details of the contractor Selection of the contractor: Milestones and timeline should be clearly defined in the scope of work The contractor should have experience in the field of cleanliness Contractor should agree on the value of money proposed Track record of the contractor should be viewed Contractor should possess experience in the areas of development of the project, management of the project, on-ground delivery of the project, monitoring and reporting of the project, and technical support. Annual Action plans: Extraction of work through contracts should be focused on estimation on annual repairs, special repairs and maintenance Work of up-gradation and minor works ant regular basis in the society [6]Annual working program which mention the starting and completion of the jobs and activities which are carried out in accordance with the cleanliness of the society. Time frame should be mentioned Annual Rate contract system: Annual rate contract system is well suitable for the completion of maintenance operation which helps in meeting the objective like minimization of the time gap between the demands and starting of the work, tentative tendering should be avoided for scheduling the quality of the cleanliness project. It also helps in achieving benefits like multiple contracts, availability for inspection and supervision, and reduces the dependencies on the single contractor. Activities: Maintenance of the water supply system Setting down of electric meters for the supply of electricity Maintenance of the garden Maintenance of the drainage system Cleanliness of the litter at the regular basis Monitoring of the cleanliness in the society periodically Report should be prepared on complaints, attendance of the workers, feedback, and etc. Performance Measure: Contractor should work closely with the citizen of the locality. The working group should follow the progress report, framework, and etc. at regular basis. [7]The responsibility of the working group is to provide relevant information to the contractor in accordance with the improvement of the society. The performance can be measured by reviewing the following format: S. no Complaint Number House number / Locality Repair Location Approximation of the quantity Repair schedule less than 1 month Repair schedule less than 3 month Repair schedule less than 6 month Repair Forms for Periodic cleanliness: S.no Complaint Number House number Request regarding Due date Date of planning to start the Work Completion of the date Feedback with signature Inspection of Garden and Buildings S.no. Particular Needs Repair Needs Replacement Priority 1 Lawn: Weeding Patch repair Renovation Re-grassing 2 Hedge: Gap Filling Replacement 3 Planting beds: Needs Replacement Gap filling 4 Rockeries: Gap filling of dead one Replacement of damaged Replacement of stones Thinning and trimmings Maintenance of the path 5 Kitchen Garden Planning for plantation of vegetables 6 Road Side Plantation: Trimming Gap Filling Proposal for new plantation Detailed Report Minimum Specification for the performance Measure: Products such as chlorine based sanitary cleaners, chemical air fresheners, chemical drainage cleaners, and others should be restricted. Cleaning products should not contain the elements like halogenated organic substance, amines, poly-aziridines, alkyl phenol, reactive chlorine compounds, organic, chlorine carriers, optical brightening agents, heavy metals, and etc. Biodegradable components should be used in the cleaning products Cleaning products should not contain more than 1% of phosphorous. Microfiber clothes should be preferred than disposable clothes Automatic dispenser should be included for restricting the overuse of the product. Equipment should be used which are capable of emitting the dust Proper weightage should be given on storage and using of chemicals Contract Performance clause: The progress report should have name, certification of environment, quantity, and usage of cleaning product which is to be submitted by the contractor on the quarterly basis. The contractor should provide working instruction to the staff which is based on health and safety practices. The performance can be measured the applicability of reducing the hazardous waste from the environment, use of energy and water efficient equipment should be used, and on the basis of reports. Preventive Measures: Preventive measure should be taken at the design phase: While designing the structure of the locality, it should be kept in mind that cleanliness should not face any hindrance. [9]Architectural system: The designing of the architecture of the locality, campus, building, and its components should be designed in accordance with the smooth functioning of cleanliness and maintenance. Replacement and repairing can be smoothly carried out (Savior, 2012). Maintenance Accessibility: Design of the structure should be developed in such a way so that the maintenance can be easily accessible. Services should be designed in provision with the future requirement All the relevant documented should be handed over to the maintenance team Systematic and periodic inspection should be carried out Cleanliness should be given special importance in the pre and post monsoon Leakages and seepages should be constructed properly Cleaning of manhole and sewer pipe should be regularly done Budget: S no. Description of particular Unit Average calculated rate Weightage Repair cost index 1 Mason Each 256 21.50 423.38 2 Cement Quintal 527 9.50 108.65 3 Paint Litre 157 17.50 75.27 4 Fine sand Cum 688 4.0 72.65 5 Coolie / Sweeper Each 256 21.50 423.38 6 Fitter / Carpenter/ Painter Each 312 10.00 170.49 7 Material 1134.50 34.50 391.40 Key Stages of Procurement process: Procurement planning consists of two phases demand analysis and supply market analysis. Minimum performance criteria should be estimated for cleaning services. The performance can be measured the applicability of reducing the hazardous waste from the environment (Kenedy, 2014), use of energy and water efficient equipment should be used, and on the basis of reports. In the procurement process, consideration on the sustainability should be given at every stage. Conclusion: In this paper, we are focusing on preparing the procurement plan for the services of cleaning contractor to clean the surroundings of the living space on the regular basis. The focus is also given on the procurement planning which helps in identifying the need of the society, what the scope of the goods is regarding cleanliness of the society, requirement of work and services, and the strategies which should be developed in accordance with the cleanliness of the society. The need of the procurement plan is to identify and realize the need of the cleanliness in the society. The focus should be given on the status of the inventory, schedule of the cleanliness, work plans, operative cost, and budget. The scope of the project is to monitor activities like plantation, clean-up of the litter, and community. References: Mittal, S. 2012.Maintenance Manual. Ebook. 1st ed. Jain Book Agency. https://cpwd.gov.in/Publication/MaintenanceManual2012.pdf. Roy, F. 2013.Gladstone healthy harbour partnership: Scope of Work. Ebook. 1st ed. https://ghhp.org.au/uploads/news/Scope-of-Works-Phase-1-Community-Waterway-Citizen-Science-Program.pdf. Sharma, V. 2015.Management lesson from swatch Bharat mission. Ebook. 1st ed. https://www.ijarse.com/images/fullpdf/1424767092_P214-220.pdf. Onyango, C. 2014.Effects of Procurement Planning on Institutional Performance. Ebook. 1st ed. https://www.ijsr.net/archive/v3i11/T0NUMTQ1MDQ=.pdf. Buhalis, D. 2014.Community Workers: Work health and safety Guidelines. Ebook. 1st ed. https://www.safework.sa.gov.au/uploaded_files/CommunityWorkers.pdf. Jennifer, F. 2010.Green Cleaning, Sanitizing, and Disinfecting. Ebook. 1st ed. https://www.epa.gov/sites/production/files/documents/ece_curriculumfinal.pdf. Rono, C. 2012.Procurement Planning and service delivery in state corporation in kenya. Ebook. 1st ed. https://erepository.uonbi.ac.ke/bitstream/handle/11295/59575/Rono_Procurement%20planning%20and%20service%20delivery%20in%20state%20corporation%20in%20Kenya.pdf?sequence=3. James, G. 2013.A Practical Guide for procurement planning and management of strategic public health supplies. Ebook. 1st ed. https://apps.who.int/medicinedocs/documents/s19024en/s19024en.pdf. Savior, N. 2012. An Evaluation of the impact of procurement planning on service delivery in hospitals. Ebook. 1st ed. https://www.academia.edu/11457810/An_Evaluation_of_the_Impact_of_Procurement_Planning_on_Service_Delivery_in_3rd_Level_Hospitals. Kenedy, T. 2014.Procurement Planning and Servce Delivery in local Government. Ebook. 1st ed. https://www.academia.edu/7388587/PROCUREMENT_PLANNING_AND_SERVICE_DELIVERY_IN_LOCAL_GOVERNMENT_CASE_STUDY_IBANDA_TOWN_COUNCIL. [1] Onyango, C. 2014.Effects of Procurement Planning on Institutional Performance. Ebook. 1st ed. [2] Mittal, S. 2012.Maintenance Manual. Ebook. 1st ed. Jain Book Agency. [3] Sharma, V. 2015.Management lesson from swatch Bharat mission. Ebook. 1st ed. [4] Roy, F. 2013.Gladstone healthy harbour partnership: Scope of Work. [5] Buhalis, D. 2014.Community Workers: Work health and safety Guidelines. Ebook. 1st ed. [6] Jennifer, F. 2010.Green Cleaning, Sanitizing, and Disinfecting. Ebook. 1st ed. [7] Rono, C. 2012.Procurement Planning and service delivery in state corporation in kenya. Ebook. 1st ed. [8] James, G. 2013.A Practical Guide for procurement planning and management of strategic public health supplies. Ebook. 1st ed. [9] Savior, N. 2012. An Evaluation of the impact of procurement planning on service delivery in hospitals. Ebook. 1st ed. [10] Kenedy, T. 2014.Procurement Planning and Servce Delivery in local Government. Ebook. 1st ed.

Death my craft weekend on the ocean. Review Essay Example

Death my craft weekend on the ocean. Review Paper Essay on Death my craft weekend on the ocean. Im just doing my job; First of all, we need to listen to the Fuhrer, not philosophize; Rudolf Hess, Obersturmbahnfuehrer SS commandant of Auschwitz 1940-1943 With this books began my acquaintance with so revered by me, green palatochki network book Paradise that runs on selling off the remnants ridiculous price. How much does it cost? Rubles 10. On the strength of 20. What attracted? Cover. Picture. Dalis famous painting The Face of the war. We will write a custom essay sample on Death my craft weekend on the ocean. Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Death my craft weekend on the ocean. Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Death my craft weekend on the ocean. Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To include this book? For documentary prose and hysterical as the novels of Primo Levi? It seems impossible, Merle was not a prisoner of the concentration camps. By dystopia? I just advised her to appropriate post is very terrible dystopia. After all, it is written about the real man, the real events. About how people are just doing their job. The novel tells the story of a simple, gray, little isolated from human crowds. Rudolf Lange. The prototype which served as Rudolf Hess, uttered two of his famous phrases (which serve as an epigraph post) at the Nuremberg trials. True diligence and zeal he just Pobol than most. Take a closer look. You are viewing ZheZheshechku through a corporate monitor okinte eyes of his colleagues. Do you have any neighbors in an ordinary manager who is working a little bit more than others, for which work life. Or such is among the tops of your friends? Yet, how can I compare the average managera and Obersturmbahnfà ¼hrer. But they are. Thats for sure. Imperceptible. Methodical. Successive. Diligent. The whole life, almost from birth shows us the eyes of Rudolph. Work. Disruption in Germany after the war. Joining the party. Zabrezhivshie ideals. Labor feats. Sometimes it looks like a true Stakhanovite. And in the end simple and not dusty rabotenka commandant of a concentration camp. Where he is trying to improve everything. All optimized. Just doing his job. Why read this book? Interests sake. Personally, I highly recommend it. To remember that theres such evil in the world? Yes, theres such evil in the world. And what is interesting that such an act. Perhaps, without any sign. Not a bad thing. No plus. Simple operation, aimed at guidance of bloodthirsty job for.

Cadbury Gorilla Ad Analysis Essays

Cadbury Gorilla Ad Analysis Essays Cadbury Gorilla Ad Analysis Paper Cadbury Gorilla Ad Analysis Paper Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. It was a 90-second television and cinema advertisement, which formed the centre piece of their new ad campaign. It was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence. The entire campaign was handled by the advertising agency Fallon London. Their proposal was to step away from â€Å"push† marketing of the product through traditional advertising means, and instead create a â€Å"pull† for the product by creating entertainment pieces which would appeal to a broader range of consumers The television premiere of the advertisement was on Friday 31 August 2007, during the finale of the eighth series of the United Kingdom reality television show Big Brother. The Gorilla commercial scored by generating high noticeability ratings wherever it was screened on television and this generated huge downloads on the web. Prior to the release of the Gorilla movie Cadbury was having a poor season. Sales were down because of certain PR and other issues that affected the quality of the product, which resulted in the brand dropping in top-of-mind awareness and sales. Analysis of Ad based on Emotional Preferences Parameters 1. Seeing, Hearing and Sensing The ad has a backdrop of Purple colour with golden line. This matched with the packaging colouring scheme of the Cadbury Dairy Milk (CDM) Chocolates. Also it has a lot of musical instruments in the ad. It shows a studio. So whenever a visual sees a set of drum or other musical instruments, it would remind him of this ad, and would intern reflect the joy that CDM could provide. The music used in the ad is to attract the auditory people. It is very slow, rhythmic and measured to grad their attention. The sound of drums is used to create the recall of the ad for them. The ad seemed to target majoring of the people belonging to this emotional preference as the idea of using the product metaphor that Chocolate is about joy and pleasure†. It starts with a soothing sound followed by close up on the gorilla. It shows that the gorilla is breathing as if in a stance. It is feeling something calming and fulfilling. Also the lyrics of the song (I can feel in the air tonight, oh lord. ) reflects feelings. Thus anytime a feeling of joy is there in an individual it would create a recall for the product. 2. People, Places, Activities, Knowledge and Things This ad reflects that when a gorilla can have an experience of delight then anyone who wishes to have to experience ecstasy can consume CDM. Thus this ad doesn’t focus much on â€Å"people† preference of an individual. As chocolate is an impulse purchase and location doesn’t play a role in the buying decision, place preference is not catered. The gorilla is shown to be banging the drums with a lot of energy. This is done to target the activity oriented people. They are generally high on energy and look for things that are enjoyable. The ad also by showing the CDM product only at the end creates an interest level which targets people looking for an intellectual activity. As chocolate is an impulse purchase, not much of involvement is required from the customer. So knowledge plays an insignificant role in purchase. Hence knowledge preference is not addressed in the ad. The gorilla in the ad seems to have a deep association with drums. This addresses to the people with things filter. It shows to them the CDM can provide them the same kind of fulfilment that they get from the things they like. 3. Away from and Towards. The ad clearly shows the amount of pleasure gorilla gets from CDM. Thus it directly addresses to the people belonging to towards preference as they have a tendency to seek pleasure in whatever they buy. The people belonging to the away preference are quite procedural. However the ad doesn’t show any reference to procedural or pattern based purchase. Thus this preference is not addressed. 4. Internal and External. The chocolate consumption is more about self satisfaction. Hence external preference is not addressed. On the other hand, the gorilla is shown to be enjoying his own company. This addresses to the people with internal preference as it shows to them the kind of satisfaction they can get for themselves from CDM. 5. Options and Procedures Gorilla is shown to be the new face of CDM. This is something very new and innovative. Moreover, the gorilla is initially just sitting there almost in a trance when it starts playing the drums almost spontaneously. This would address to people with options preference who by nature are spontaneous and look for new things. The people with procedure preference tend to follow a consistent routine or buying procedure. The ad doesn’t show any such routine and thus doesn’t address such people. 6. Big Picture and Details The ad is very abstract in a way that direct product consumption is nowhere shown. Infact the product is shown only in the end. Thus it only projects the big picture in a metaphorical sense that CDM consumption can bring extreme pleasure. This addresses to the people with big picture filter. However not much detail is shown in the ad, thus people with detail filter are not addressed. 7. Active and Passive The ad initially shows that the gorilla is relaxed and is waiting for something to happen. This part grasps the attention of the people having passive filter. Then suddenly he gets stimulated and starts drumming. Moreover, he is bouncing with energy while drumming. This part targets people with active filter. 8. Response to change The ad is a totally new concept with a gorilla as its lead. Surprisingly no words used in it to promote the product. Moreover, the product is nowhere shown directly in the ad. It is very different from any other ad. Thus the ad is a treat for people with difference filter while ignores people with sameness filter. The ad shows gradual change in the mood of the gorilla. Initially it is calm and relaxed. Then it enjoys the feeling of pleasure and moves on to feel the energy. This occasional change of feelings at a normal pace adheres to people with progress filter. 9. Past, Present and Future. The ad uses a song (In the air tonight, by Phil Collins) that was composed in 1981. It was a big hit then. Thus people with past filter can relate to this song and will thus relate to CDM. The gorilla shown in the ad is both active and spontaneous. He seems to be enjoying the moment. These traits are in sync with people having present filter. The ad concept is very imaginative as it shows a gorilla enjoying music and playing drums. Moreover it generates a sense of anticipation in the viewer’s mind as to what would be coming next. These characteristics of the ad address to the people with future filter.

Privacy of Information and Advertising Essay Example | Topics and Well Written Essays - 1500 words

Privacy of Information and Advertising - Essay Example the FatAway Inc. has launched a product line that is so far trusting with respect to the product specifications and the claims that it says. And to market it, manager believes that the best idea is to select the fattest people in Australia and use them as spokespersons or as reference persons in their ads. For this manager needs to probe into the databases of companies that maintain statistics related to the fat people in Australia. In this situation we can say that the manager's company is the sponsoring client (or the user of the data) and the companies maintaining databases are the researchers. Now, manager sees that the data probably might be easily available about the heavy weighted people; but the problem lies in the intrusion of someone else's personal life and the respondent probably has given his personal profile for some other purpose, and to use it for a third purpose might not be liked by him. And even if the respondents agree to the proposal of acting as sales person then too they might not be aware of the future emotional consequences that might occur to them and then they would not have any option. As the technology emerges it brings with it new and creative ways of information sharing. Companies have also shifted their business orientation from production to provision of knowledge. And hence we see growing number of companies maintaining databases, and also government organizations maintain data with respect to the population demographics etc. This data is collected for specific purposes. But as we move forward issues concerning intrusion of privacy are enhanced; since individuals are too cautious about their personal lives and the style with which they live. Accordingly, no one has any right to say or dig into the reason why someone is fat, since he or she has no concern. This case explores the same idea. Ethical issue or dilemma in the case Firstly, manager (user of the data) sees that obtaining data about weight and height of client is intrusion of privacy and since in the western countries especially collecting and giving out of data is considered serious violation of privacy. Next, the data might be available with a third party (the researcher) and the researcher is ready to sell the data but data might have been collected for some other purpose and thus using it for some other reason might not be right. Third, the subjects i.e. the fat people might agree to participate and act as the spokesperson and participate in the advertising campaign for the company. But this may embarrass them in the future and bound them to work for the company even if they later realize that they don't like working in the ad or made public about their weakness i.e. being fat. Prevailing community or the societal attitudes of the person may not allow him to such a behaviour. Solutions to the case Solution 1: First and foremost the general business ethics of the company maintaining databases and their privacy policy should be analysed. If they have the right to use the respondents' information in any way and context with the prior permission of the client, then only the data should be used. And this is most required in situations when the certificate of confidentiality has been given by the respondents. Solution 2: Moreover, to avoid any future embarrassment and humiliation for the potential spokesperson they should be